Tamara Power-Drutis believes that ideas are only as strong as the stories we tell about them. As a writer, researcher, and former public media executive with a history of turning big ideas into action, Tamara helps leaders and organizations develop strategies and stories that create impact.
As the principal investigator for The Vida Agency — Seattle-based woman and minority owned creative firm — Tamara leads qualitative, quantitative, and applied research initiatives to inform strategy, communications, and creative campaigns. An expert facilitator, Tamara designs brainstorming sessions, focus groups, interviews, and retreats that catalyze the strongest ideas and fortify audience and team connections. With an extensive writing background including research communications, editorial and opinion, press announcements, event and product promotion, and science fiction, Tamara brings a storyteller’s eye to every project.
Tamara served as the Chief of Staff of Amplifier, the visual design lab that flooded the streets with messages of hope during the 2017 Women’s March on Washington. She was the Executive Director of Northwest news outlet Crosscut Public Media, leading a successful merger with PBS member station KCTS9 that has resulted in expanded in-depth journalism on local politics, business, tech, culture, and the environment.
Past honors have included the Young American Leaders Program at Harvard Business School in 2017, Donald W. Reynolds Journalism Institute Fellowship in 2016-2017, Henry M. Jackson Leadership Fellowship in 2016-2017, Rising Star Award from the National Association of Student Personnel Administrators in 2008, and Pacific Lutheran University Sustainability Fellowship in 2007. Tamara’s fellowships have resulted in the development of the free online tool Opt-In which helps newsrooms optimize their newsletter engagement, a full-day storytelling workshop for refugees, recent immigrants, and community leaders to infuse their experience and perspectives into local media, and an applied-research report on systemic change for university-based sustainability efforts.
Tamara’s work has been featured in local and national coverage, including Editor & Publisher, Geekwire, Nieman Lab, Seattle Magazine, The Evergrey, Citizen University TV, New Day Northwest, and the International Journalists’ Network. Her writing has also been published in YES! Magazine, Crosscut, as well as research and initiative publications including the Donald W. Reynolds Journalism Institute, The Junction, and Pacific Lutheran University.
Active in the Northwest community, Tamara serves as a commissioner for Earth Day Northwest 2020 and on the Leadership Council of the Henry M. Jackson Foundation. She has served on the boards of the Seattle World Affairs Council and Young Professionals International Network, where she co-founded International Women’s Day Speed Mentorship, an annual event that continues in its seventh year to connect women in transition to executive mentors.
Tamara holds a B.A. in Political Science from Pacific Lutheran University where served as the Vice President of the Associated Student Body and was inducted into the Pinnacle Society for leaders of distinction in 2008. At PLU, she collaborated with Professor Ann Kelleher on Local Peacebuilding Through Storytelling and Dialogue, an essay exploring academic writings, concepts, and strategies to assist local peace practitioners in Northern Ireland.
Tamara is a product of Washington State and a proud card-carrying member of the U.S. National Parks.