Donald W. Reynolds Journalism Institute — It’s easier than ever to create a data-driven newsletter

by Eric Potter Donald W. Reynolds Journalism Institute  October 31, 2018 When Tamara Power-Drutis worked at Crosscut Public Media, a nonprofit news site in Seattle, she was involved with the site’s email newsletter. She was absolutely sure they were doing it wrong. She just didn’t know in what way. “It went out twice a day, but we didn’t [...]

The Evergrey — Meet the Seminarians

by The Evergrey The Evergrey August 14, 2018 It all started four days after the 2016 presidential election, when Seattle’s Eric Liu gave his first “civic sermon.” “Many of you feel not just shocked but betrayed. Not just sad but grief-stricken,” Eric said then, sounding like a pastor in church. “So we gather today in search [...]

International Journalists’ Network — Free tool helps newsrooms curate, manage effective newsletters

Some newspaper subscribers head to their mailboxes every morning to grab the paper. Others open their inboxes and scroll through email newsletters to find stories to read. In the age of the internet, email newsletters are yet another direct way for newsrooms to connect with their audiences. They create a more intimate relationship with subscribers, drive traffic to the main website and boost revenue. Although beneficial, it can be a challenge for newsrooms to set aside time and resources to craft an effective newsletter. That’s where the free tool Opt In can help.