So you heard that email newsletters are the hot new trend for news organizations looking to reach highly engaged audiences and now you’re thinking of starting one in your newsroom. But where should you start? A new tool out Monday from the Seattle-based Crosscut Public Media and Reynolds Journalism Institute hopes to help answer newsroom’s newsletter questions.
Crosscut is researching the most effective way to convert unique news readers into engaged email subscribers in partnership with the Reynolds Journalism Institute. Tamara Power-Drutis, former executive director at Crosscut and RJI fellow, served as the project leader. Later this year, Crosscut will release what Power-Drutis describes as a free “newsletter playbook tool” to serve as a guide for news organizations.
Two Seattle-based non-profits are joining forces in an effort to create a new media entity that the organizations say will spark an “exciting new chapter” for regional news in the Pacific Northwest. Crosscut, the digital news site started eight years ago by Seattle luminary David Brewster, and KCTS 9 Public Television, which started in 1954 on the University of Washington campus, are merging.