International Journalists’ Network — Free tool helps newsrooms curate, manage effective newsletters

Some newspaper subscribers head to their mailboxes every morning to grab the paper. Others open their inboxes and scroll through email newsletters to find stories to read. In the age of the internet, email newsletters are yet another direct way for newsrooms to connect with their audiences. They create a more intimate relationship with subscribers, drive traffic to the main website and boost revenue. Although beneficial, it can be a challenge for newsrooms to set aside time and resources to craft an effective newsletter. That’s where the free tool Opt In can help.