On the 52nd anniversary of the Voting Rights Act, 31 states with histories of racial discrimination no longer have federal oversight of their voting process. If judging only by the 99 new laws proposed in 2017 to restrict registration and voting access, one might assume that voter fraud is a widespread issue. Yet according to a study in May by the Brennan Center for Justice, of the 23.5 million votes cast in the 2016 general election, only an estimated 30 incidents across 42 jurisdictions were referred to by election officials as suspected noncitizen voting. In a one-year period, America has had more proposed laws prohibiting voting than cases of actual voter fraud incidents. So what makes a statistically nonexistent issue warrant the current level of scrutiny or legislative action?
Last week’s horrifying murder of Nabra Hassanen placed a spotlight on the increase in Anti-Muslim hate crimes in the United States since the 2016 presidential election. While hard data on these crimes is difficult to piece together given the individual and institutional barriers to reporting, the Council on American-Islamic Relations (CAIR) 2017 Civil Rights Report cites 2,213 bias incidents in the last year, including 260 anti-Muslim hate crimes. This marks a 44% rise from 2015, and a staggering 584% increase from 2014, when the group counted just 38 hate crimes.
With no silver bullet or obvious funding solution for the future of journalism, our eyes are glued to the horizon for the next great idea. But what if some of those ideas aren’t on the horizon, but right in front of us? As Freek Staps wrote in his roadmap for media entrepreneurship, “Not every idea has to be a blockbuster. Small successes can also lead to new revenue streams (and a larger scaled transformation in the newsroom).” One of those nonblockbuster opportunities is likely sitting in your inbox right now: newsletters. If done well, newsletters can inform subscribers while also generating revenue. However, it’s important to know from the outset what the main purpose is. For curators interested in monetizing their newsletter, here are four possible methods to consider.
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them? Learning from and iterating upon even the simplest elements of your newsletter can lead to powerful insights and improvements for your newsletter and audience, as we discussed in Designing a Data-Driven Newsletter. Curators traditionally rely on three standard metrics to gauge newsletter effectiveness: open rate, click-thru rate and subscription rate. Yet these alone don’t provide a complete picture of newsletter health. Conversely, collecting every possible data point does not guarantee fitness. Too many curators waste time collecting data simply for the sake of collecting, rather than using analytics to diagnose and improve.